iGaming NEXT Online presented by Push Gaming: Sports Ambassadors in Gaming – Managing Conor McGregor

How Celebrity Ambassadors Bring Value To Your Brand? Tamara Babits, Deputy CMO and newly Appointed Business Development Director CIS of Parimatch talk about her experience managing possibly THE biggest ever ambassador partnership within gaming, with superstar UFC-fighter Conor McGregor. How did Parimatch leverage the partnership that saw them awarded with the Marketing Campaign of the Year in 2019, and what pitfalls needs to be avoided?

Speaker:
Tamara Babits
Parimatch
Deputy CMO and new Appointed Business Development Director CIS