Originally spawning from an iGaming career that started at the age of 17 during the early days of the online poker boom, Pierre Co-founded the event management company Ambassadör Events in 2013. The company specialises in B2B & B2C event concepts targeting the gaming sector with more than 600 successful projects behind them for most of the major organisations within the industry. In 2016, Pierre Co-Founded the primary award show of the gaming industry, iGaming IDOL followed by the content driven conference, iGaming NEXT in 2018.
Carl Fredrik is the Secretary General of the Norwegian Trade association (NBO) representing several major iGaming organisations since May 2019.
Background: 20 years working for the monopoly in Norway, Commercial director for Rikstoto 2013 – 2019 (Jan).