Podcast by Pierre Lindh #47 Part 1 – James King, Director of sales, GIG

???? Topic: Regulation, generating leads without events, the importance of ESG, and how to eliminate stigmatisation of the industry.

✌️Pierre’s iGaming NEXT Podcast main sponsor is Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5.

This podcast is also sponsored by Kalamba Games & Rebel Status.

????At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experience in sales from the front line through to Group Sales Director (Clarion Gaming) leading all aspects of sales excellence driving revenue growth initiatives globally. He has successfully led and managed sales teams of varying report sizes across a mixture of businesses ranging from events through to publishing and digital with focusses on b2b technology (software), operations, and media within iGaming.

In this podcast we cover:
???? 00:00 – Introduction
???? 00:23 – Knock knock!
???? 00:57 – Nice to have you here, James
???? 02:53 – James’ participation in the desert race
???? 07:15 – GiG’s focus on player protection
???? 12:09 – iGaming industry now vs 10 years ago
???? 13:02 – GiG’s business model
???? 16:19 – Challenges of onboarding new clients
???? 18:20 – GiG’s vision of the future
???? 23:24 – Kindred’s goal to eliminate harmful gambling by 2023
???? 25:15 – Role of technology in reducing harmful gambling
???? 28:29 – Drawbacks of over regulations in the industry
???? 30:09 – GiG’s strategy of going into the locally regulated market
???? 34:30 – Early business models of Evolution Gaming and NetEnt
???? 36:07 – Is it difficult to compete with GiG?
???? 37:49 – Risk profiles of heavily regulated markets
???? 41:13 – The purpose of iGaming industry
???? 42:16 – Reputation of the iGaming industry
???? 44:57 – Comparison between alcohol and gambling industry
???? 50:32 – The declining reputation of the tobacco industry
???? 54:15 – Purpose of casino games
???? 59:14 – Changes required for the future of the iGaming industry
???? 1:02:13 – Closing off