Podcast by Pierre Lindh #47 Part 2 – James King, Director of sales, GIG

???? Topic: Media, marketing and events.

✌️Pierre’s iGaming NEXT Podcast main sponsor is Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5.

This podcast is also sponsored by Kalamba Games & Rebel Status.

????At GiG James is responsible for providing leadership and management on the delivery of sales objectives around the globe (managing both the sales and marketing teams). James has over 11 years’ experience in sales from the front line through to Group Sales Director (Clarion Gaming) leading all aspects of sales excellence driving revenue growth initiatives globally. He has successfully led and managed sales teams of varying report sizes across a mixture of businesses ranging from events through to publishing and digital with focusses on b2b technology (software), operations, and media within iGaming.

In this podcast we cover:
???? 00:00 – Introduction
???? 00:23 – Knock knock!
???? 00:28 – How is it going, James?
???? 01:04 – Topic discussed in part 1
???? 02:22 – Approaches to marketing in 2020
???? 05:30 – Reaching out on LinkedIn
???? 08:33 – GiG’s POV on digital events
???? 10:17 – Quality vs quantity
???? 13:55 – Lack of customer engagement in digital events
???? 16:42 – Maintaining interest in digital events
???? 17:46 – iGaming Next weekly sessions at Clubhouse
???? 19:51 – More shortcomings of digital events
???? 21:56 – One to one meeting strategy
???? 23:28 – Channeling valuable leads in physical events
???? 24:17 – Organizers’ role in increasing value proposition
???? 25:00 – Attracting sponsors with quality events
???? 25:51 – Reaching out in 2021
???? 29:19 – Returning to the expense of physical events
???? 32:05 – Specifying the markets during the pandemic
???? 34:05 – Physical events after the pandemic
???? 36:25 – ESG to decrease footprint and travelling
???? 39:38 – Impact of virtually meeting the clients
???? 41:06 – Current state of industry media
???? 42:36 – Pierre’s argument on the industry media
???? 43:01 – Importance of balancing the industry media
???? 45:30 – Need for transparency in the industry
???? 46:51 – The forces at play within the industry
???? 48:13 – Room for more investigative journalism
???? 49:11 – Increase of accessibility since the pandemic
???? 52:44 – Building consensus with open discussion
???? 54:06 – Legitimization of the industry
???? 56:55 – Long term vision of GiG
???? 59:35 – iGaming industry within the next 5 years
???? 1:04:04 – iGaming technologies in the coming years
???? 1:11:11 – What makes a good salesperson in 2021?
???? 1:15:15 – Closing off