Podcast by Pierre Lindh #52 – Pini Yakuel, Founder & CEO, Optimove

???? Topic: CRM Marketing Revolution

✌️Pierre’s iGaming NEXT Podcast main sponsor is Pragmatic Solutions – Leading iGaming platform technology. For more info, click here: https://bit.ly/3lSy1B5.

This podcast is also sponsored by Kalamba Games and Bitcasino.io.

????Pini co-founded Optimove, the iGaming industry standard for CRM Marketing, in 2009 and has led the company as its CEO since its inception. Throughout the years, Pini has collaborated with hundreds of iGaming operators, platforms, and consultants to shape the industry’s CRM practices, navigate its challenges, and build a product tailored for it.

With two decades of experience in analytics-driven CRM Marketing, business consulting, and sales in the iGaming space, Pini is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve.

Today, Optimove is used by 1 of 3 EGR Power 50 operators, including Entain, Gamesys Group, Fortuna, Lottoland and others, to increase player retention, loyalty and LTV.

In this podcast we cover:
???? 00:00 – Introduction
???? 00:48 – Good afternoon
???? 02:23 – Introducing Pini Yakuel and Optimove
???? 03:36 – First principle thinking
???? 04:31 – What is CRM marketing
???? 09:22 – Why is the iGaming industry so ahead in CRM marketing?
???? 14:28 – How far can CRM marketing progress?
???? 15:10 – Data, insight, and engagement
???? 19:37 – The next phase is optimization
???? 22:38 – How far can we go with AI in the next decade?
???? 27:23 – Defining boundaries for AI
???? 30:02 – The Husky AI problem
???? 31:20 – Learning process of human vs AI
???? 34:31 – Understanding the reason behind AI’s decision
???? 36:45 – Trust issues with AI
???? 39:34 – Can AI design experiments?
???? 42:40 – How to stand out with CRM marketing?
???? 46:56 – Marketing in 5 to 10 years
???? 53:31 – Closing off